Morten Borgestad

Based in Oslo, Morten was trained as an art director who still does selected projects. He has been focusing on photography for the past 10 years.

Morten works with both digital cameras and large format film-based camera from the sixties. He has a passion for film cameras as he feels the large negatives (4×5”) from the analogue camera gives the images a richness in detail, depth, colour and texture that you are not able to achieve with digital cameras. Large format photography demands a degree of technical preparation and concentration that makes the whole experience a bit different and he finds that it makes everyone involved a bit more focused.

With his art directing background, it helps him to understand the essence of the idea quickly and helps him make the right decisions along the way. An advertising idea is often a very simplified version of the real world. He finds that quite generic motifs, people and places that are clean and classic versions of themselves communicate advertising ideas quite well. Some parks are more parks than others and he spends a lot of time trying to find the places and the people that suit the original idea and the level of realism/surrealism that the idea demands.